Attitude has been described as the central concept in social psychology. My recent research examines the relationship between attitudes and behavior, more specifically the reasons why people sometimes do and sometimes do not act according to their own attitudes, whether positive or negative, toward minority group members. Another concern is what it takes to change an established attitude.

Primary Interests:

Attitudes and Beliefs
Intergroup Relations
Persuasion, Social Influence
Prejudice and Stereotyping

Attitudes and Beliefs
Intergroup Relations

Persuasion, Social Influence
Prejudice and Stereotyping

Research Group or Laboratory:

Attitudes Research Laboratory
Interactive Map

Journal Articles:

Frye, G. D. J., & Lord, C. G. (2009). Effects of time frame on the relationship between source monitoring errors and attitude change. Social Cognition, 27(6), 867-882.
Lord, C. G., Desforges, D. M., Fein, S., Pugh, M. A., & Lepper, M. R. (1994). Typicality effects in attitudes toward social policies: A concept-mapping approach. Journal of Personality and Social Psychology, 66, 658-673.
Lord, C. G., Desforges, D. M., Ramsey, S. L.,Trezza, G. R., & Lepper, M. R. (1991). Typicality effects in attitude-behavior consistency: Effects of category discrimination and category knowledge. Journal of Experimental Social Psychology, 27, 550-575.
Lord, C. G., Paulson, R. M., Sia, T. L., Thomas, J. C., & Lepper, M. R. (2004). Houses built on shifting sand: Effects of exemplar stability on resistance to attitude change. Journal of Personality and Social Psychology, 87, 733-749.
McIntyre, R. B., Lord, C. G., Frye, G. D. J., & Lewis, S. L. (2003). False memories of attitude-relevant actions. Social Cognition, 21, 395-420.
McIntyre, R. B., Paulson, R. M., Lord, C. G., & Lepper, M. R. (2004). Effects of attitude action identification on congruence between attitudes and behavioral intentions toward social groups. Personality and Social Psychology Bulletin, 30, 1151-1164.
Seitz, S. J., Lord, C. G., & Taylor, C. A. (2007). Beyond pleasure: Emotion activity affects the relationship between attitudes and behavior. Personality and Social Psychology Bulletin, 33, 933-947.
Sia, T. L., Lord, C. G., Blessum, K. A., Ratcliff, C. D., & Lepper, M. R. (1997). Is a rose always a rose? The role of social category exemplar change in attitude stability and attitude-behavior consistency. Journal of Personality and Social Psychology, 72, 501-514.
Sia, T. L., Lord, C. G., Blessum, K. A., Thomas, J. C., & Lepper, M. R. (1999). Activation of exemplars in the process of assessing social category attitudes. Journal of Personality and Social Psychology, 76, 517-532.
Ten Eyck, L. L., Gresky, D. P., & Lord, C. G. (2008). Effects of directed thinking on exercise and cardiovascular fitness. Journal of Applied Biobehavioral Research, 12, 237-258.
Ten Eyck, L. L., Labansat, H. A., Lord, C. G., & Dansereau, D. F. (2006). Effects of directed thinking on intentions to engage in beneficial activities: Idea generation or mental simulation? Journal of Applied Social Psychology, 36, 1234-1262.
Wallace, D. S., Paulson, R. M., Lord, C. G., & Bond, C. F., Jr. (2005). Which behaviors do attitudes predict? Meta-analyzing the effects of social pressure and perceived difficulty. Review of General Psychology, 9, 214-227.

Other Publications:

Lord, C. G. (2004). Attitude variance: Its causes and consequences. In Haddock, G. & Maio, G. R. O. (Eds.), Contemporary perspectives on the psychology of attitudes. (pp. 299-323). London: Psychology Press.
Lord, C. G., & Lepper, M. R. (1999). Attitude representation theory. In M. P. Zanna (Ed.), Advances in Experimental Social Psychology (Vol. 31, pp. 265-343). San Diego, CA: Academic Press.

Charles Lord
Department of Psychology
Texas Christian University
Fort Worth, TX 76129
United States

Phone: (817) 257-6425
Fax: (817) 257-7681